10 Ways Entrepreneurs Can Change the Social & Economic Story

Men and women who create for-profit and nonprofit new ventures can and should do things of the kind that the President-Elect is likely to neglect, negate, or avoid. Entrepreneurs can quietly change the story, one organization at a time, whatever government may or may not do.

Here are ten ways venture founders can alter the course implied by what we know of Donald Trump’s intentions. They are all within our own authority, not those of government. We can:

  1. actively appreciate the economic and social needs of disadvantaged groups and consider how our own organization can make a difference-or start a new one that can; at least ensure that our own organization does not contribute to disadvantage;
  2. be inquisitive about rural and underserved populations adversely impacted by political, economic and tech change-and examine ways that our organization can make a positive contribution, including the offer of products, services or employment;
  3. create inclusive policies on gender, gender identity, race, national origin & religion; offer all employees dignity & respect, provide healthcare, parental leave, clear policies on sexual harassment, & the opportunity for participation in decision-making and sharing organizational success;
  4. take the opportunity to participate in the life of local communities to mutual advantage, through direct civic engagement, as well as supporting employee volunteering; become involved in community supported enterprises;
  5. evaluate all practices of the organization that may contribute directly or indirectly to climate change-and introduce ways that will reduce pollution; seek to be powered by clean energy and move to zero waste;
  6. ensure that the pay ratio between the highest and lowest paid members of the organization does not exceed 20:1 (as it was in 1965) to reduce financial inequity, given that the ratio between average American CEO pay and worker pay is now 303:1;
  7. re-examine the consequences of all purchasing decisions, in order to avoid pain and hardship, either in supplier organizations or the local and global community; research supplier behaviors on socio-economic parameters;
  8. commit to support the lifelong learning of all members of the organization, regardless of where they are starting or what position they hold-through internal development programs and external qualifications;
  9. employ socially responsible financial policies that do not disfavor any stakeholder, either close at hand or nationally, as well as avoiding immoral or self-serving practices, such as the avoidance of repatriating foreign profits;
  10. build a widely communicated progressive corporate story that is reflected through the behaviors of everyone in the organization and enshrined in all official organizational procedures; regularly monitor its reality.
  11. GEI scores 137 countries on 14 pillars of a healthy entrepreneurship ecosystem

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4 Content Marketing Trends for Business Owners

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.
3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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5 Book Recommendations to Have a Great 2017

As you run around doing your final Christmas shopping this week, have you remembered your favorite person? (You!)

I know you do a lot for others in your life – your family and extended family, your co-workers or employees, those people who serve you in your favorite restaurants, cleaners, mail delivery people, etc. – but what about yourself?

As we stare down New Year’s Eve and a whole new year of dreams and goals, why not give yourself a couple of books (or audiobooks) that can motivate and support you in achieving those dreams?

Here are my top five favorite motivational and inspiration books. If you haven’t read them, then you’re in for a treat…

#1. “The Advanced Formula for Total Success,” by Dr. Robert Anthony. This is a classic and one that I read every year. It is packed with the truth about what is holding you back from achieving your dreams, AND it tells you how to release the breaks. It is out of print, but luckily Amazon.com has many sellers still offering copies from a few bucks to over $40. Search for it today and get ready for a powerful, life changing book that you will enjoy for years to come.

#2. “Find and Use Your Inner Power,” by Emmet Fox. I read sections from this book almost every day. It is a book of essays, each only a page to a page and a half long. The essays are about the law of attraction from a spiritual perspective. Simply one of the best books out there to be reminded of the truth.

I recommend you start every day by reading a page or two.

#3. “The Secret,” by Rhonda Bryne. One of the most accessible books on the law of attraction. If you’re not familiar with this concept, then this is a great introductory book.

Bonus book: Another great introductory book on the law of attraction is: “As a Man Thinketh,” by James Allen. This book is probably available for free as an eBook. Great, quick read that will change the way you think.

#4. “The Success Principles,” by Jack Canfield. If you’re looking for a more complete, step by step, guide to setting and achieving goals, this book will get you there. Make sure you have a notebook handy as Jack will have you doing exercises as you plan the rest of your life.
#5. “The Complete Book of Phone Scripts,” eBook for sales people. How could I not put the bestselling book of phone scripts on this list of books to help you have a killer 2017?

If you are in sales, then this is a must have. Let’s face it: 80 – 90% of the objections and stalls you get are the same, day in and day out. You will be 100% more effective if you just take the time to script out the best practice ways of dealing with them. It’s called being prepared. Plus, this is the gift that keeps on giving with over $500 worth of extra bonuses!

So there you have it. 5 (actually 6) books that will help you set goals and achieve them. Give yourself something that will continue giving for the rest of your life.

Copyright (c) 2016 Mr. Inside Sales

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Cleveland Has A Better Chance Than Chicago To Return To The World Series

The youth of the Cubs, epitomized by the selection of Kris Bryant as the National League Most Valuable Player, has many people discussing a return to the World Series next year and beyond for the team from Chicago’s North Side. In actuality, it seems that their opponents in this past Fall Classic are more likely than the Cubs to reach it again in 2017.

Several key members of the Cubs are facing free agency, most notably closer Aroldis Chapman and leadoff hitter Dexter Fowler. Postseason pitching hero Jon Lester will return, but veteran battery mate David Ross has retired. The loss of his personal long time catcher, who was brought over from Boston to Chicago primarily at Lester’s request, may cause the left hander to be less effective in 2017.

Cleveland, on the other hand, will be adding a star player to a lineup that managed to somehow win the pennant without him. Outfielder Michael Brantley, the team’s M.V.P. in 2015, will return after missing nearly all of last season due to injury. They will also get back catcher Yan Gomes, who missed much of the season as well. The path to the playoffs promises to be easier for Cleveland next season. Two of the perennial powers that rival the Indians in the American League Central division, Detroit and Chicago, are going to be considerably weaker as they enter rebuilding mode. The Tigers are looking to trade veterans such as Julio Iglesias and Ian Kinsler in hopes of getting top prospects, and the White Sox are marketing ace left hander Chris Sale and center fielder Adam Eaton.

Also weaker are the teams the Indians breezed through in the playoffs, which saw Cleveland win seven of the eight games in the two rounds. Boston, who was swept in three games by Cleveland, will very likely miss the presence of “Big Papi” David Ortiz. The perennial All-star and likely Hall of Fame designated hitter retired after the season.

Toronto, who was dispatched by Cleveland in five games in the Championship Series, will be losing at least one of its key sluggers Edwin Encarnacion and Jose Bautista. Both All-Stars are free agents this winter, and each will command contracts so large that it would be impossible for the Blue Jays to sign the duo.

On the other hand, the Cubs’ most probable playoff opponents are likely going to be stronger. Washington, which finished behind Chicago for most victories last season, is seeking to acquire Sale from the White Sox. That acquisition would strengthen an already formidable starting rotation, anchored by Cy Young Award winner Max Scherzer. The Nationals are also on target to sign Fowler away from Chicago. The Dodgers, who came just two games from wresting the pennant from the Cubs, are actively pursuing several power hitters that could push them over Chicago in the playoffs. Milwaukee outfielder and former National League M.V.P Ryan Braun continues to be linked in possible trades with Los Angeles.

While there is no doubt that the Cubs will be the favorites to win the pennant again in 2017, Cleveland might be an even better bet to repeat. After all, they won it last year without two of its best players, both of whom should be healthy in the spring.

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LYFT Driverless Car Network

Not so long ago in the past and to be more specific, it has been just 4 years since the announcement of LYFT as a large competitor for Uber. Today the company has grown in size and popularity and is definitely making waves in terms of pricing along with coverage. This company was first thought of as a fly by night company to be hauled away in the next big growth of Uber. However, this has been a far thought for LYFT. This company has been silently building itself and engulfing its efforts in technology. Their most recently talked about innovation to be brought online will be a Driverless Car Network.

Now many have bogged at the idea of Driverless cars, but they are becoming more and more trendy as time moves on. Innovators such as Mercedes has put self-driving capabilities in many of its models, followed by General Motors Nissan, Toyota, Audi, Volvo, and Tesla. Self-driving cars are no longer a talk of possibility; they are now here to stay. For that reason, GM has jumped on the forefront to invest $500 million in LYFT’s initiative for their Driverless Car Network. This effort essentially will change the way how we commute and reduce the risks associated with impaired drivers or drivers which are inebriated. As opposed to going out in the car yourself to make a pickup of a friend or parents, a simple call or selection in the LYFT app will send a Driverless LYFT vehicle to the pickup aid of the designated person and taking them safely to their next location without incident. This means that the 94% of road accidents which are caused by human error will be drastically dropped due to the car being driven by Artificial Intelligence. Roadways will be more accessible with less vehicles cluttering the highways as more accessibility for carpools and more ability to work while riding effortlessly to work or to school. Many traffic jams are accounted by accidents which occur during morning or evening rush hour. Imagine not having to deal with such delays and being able to effortlessly get home while finishing up a project for work, school, or leisure. This is the future the LYFT is in the process of unveiling to the world in 2017. As far as designs for the Driverless Car Network that LYFT will unveil in 2017, its all just speculations as LYFT along with General Motors has managed to keep talks or leaks about the designs under heavy guard. At the moment these companies stand at the cusp of changing the way how we all use our vehicles and LYFT is the company that is driving the helm.

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